Sister duo Chloe x Halle released the video for “Ungodly Hour”, the title track of their second studio album; dropping jaws by delivering another visual banger.
The video drop made good use of the steam rolling from a fun Tonight Show Starring Jimmy Fallon appearance earlier in the evening. It gave fans the gift of more captivating visuals to accompany songs from the album they’ve already come to love. While the third video release from their latest EP isn’t a departure from the sensual afro-futuristic aesthetic of its predecessors, we are transported to an entirely different world — one where our sirens are the undisputed subjects of worship and self-love.
The video opens panning the splayed electrical cables of a damaged intergalactic laboratory. Chloe x Halle are center stage; pulsing to the beat as a sort of mesmerizing and sentient artificial intelligence experiment gone wrong.
The motif tracks with the lyrics of the song; the message of which is one of someone bored with the trivial leanings of an insecure would-be suitor.
In this world, Chloe and Halle are both powerful celestial beings urging the listener to get back to them when they’ve stopped “playing silly games” and learned to embrace their imperfections. Themes of restriction and brokenness play out visually alongside those of elevation and deification with a measure of raw poise and regality that only Chloe x Halle can bring to life.
Remarkably, the set design and wardrobe for this project are still among the best assembled for any mainstream U.S. artists in the last few months; truly only rivaling their own recent works.
They continue to play with textures and creative angles that deliver more shots of their signature latex-clad synchronized body roll; and add beautiful frames expressing the spirits of their separate deities. Chloe takes on a strong and confident deity with visual nods to the Hindu goddess, Durga. Halle embodies an ethereal goddess of love bearing a crown of light. Each individual depiction layers the video in ways that are asymmetrical and still complementary; which continues to be a strength of their well-honed aesthetic.
Overall, the video works well in concert with the message of the single itself:
You can only really give love once you have learned to love yourself.
With the art direction stemming from the album thus far, no one would be upset if every track got some type of video treatment. But diehards be aware: It won’t be long before other projects mark an end to the Ungodly Hour visual era. For now, Chloe x Halle and their fans should celebrate what many would call a flawless media run for a great album and cohesive musical moment.
What did you think of the “Ungodly Hour” music video? Sound off below!
Latin music is renowned as passionate and unforgettable. The first to break language barriers in the mainstream music industry, its popularity has risen since. As a result, many Latin musicians such as Shakira, Daddy Yankee and Bad Bunny are instantly recognizable to the majority.
Here are 13 other popular Latin artists to check out:
Natalia Lafourcade (Mexico)
Modern day music is usually encapsulated by rhythmic electro and trap beats. However, Natalia Lafourcade makes it a point to revive the roots of the Latin community. This singer-songwriter is known for her folk and pop rock music. With eleven Latin Grammy awards and one Grammy award, her success cannot be overlooked.
Christian Nodal (Mexico)
At eighteen, Christian Nodal’s debut album was met with incredible success. The proof can be found with his three Latin Grammy awards. His style blends sounds from the genres of ranchero and mariachi.
Sech (Panama)
Many of the biggest Latin stars come from Colombia, Brazil, Mexico and Puerto Rico. Experiencing a global breakthrough back in 2019, Sech has managed to bring Panama into the Latin scenes. His sensual, soothing vocals brought back the softer side of reggaeton.
Natti Natasha (Dominican Republic)
With a debut single released in 2012, Natti Natasha has been in the industry for awhile. However, it was not until her collaborations with other popular artists in 2017 that she attained the success she’d been dreaming of. Natasha has stated that she was always met with skepticism as a woman. This fueled her to explore many different genres, as can be seen in her discography.
Ludmilla (Brazil)
At twenty-five, she is already considered to be one of Brazil’s finest funk pop stars. Her songs and videos are incredibly versatile with no regards to societal norms; and boldly delivers her musical statements. Ludmilla is also the first Black Latin-American to hit 1 billion streams on Spotify.
Sebastian Yatra (Colombia)
Colombia’s Revelation Singer. That was the title bestowed upon Sebastian for the surprisingly different musical tones when compared with other artists. His songs are noted as traditional, romantic lyrical ballads with touches of modern reggaeton.
T-Vice (Haiti)
T-Vice is a popular Haitian group known for their memorable lyrics and rhythmic beats. They take musical inspirations from reggae, meringue, flamenco and rock ’n roll to deliver songs that would enhance a typical party’s atmosphere.
Rauw Alejandro (Puerto Rico)
With his self-choreographed dance moves and rap flow, Rauw Alejandro is on the rise in the Latin community. His style ranges smooth tunes of R&B to upbeat trap music. Released in 2020, his first studio-length album plays more with reggaeton.
Cami (Chile)
Cami is one of the most promising artists from Chile. With her pop and rock ballads, she fit comfortably into the world of music. The profound, amorous and emotional lyrics — that she writes herself — only add to her ever-growing appeal.
Mau y Ricky (Venzuela)
Brother duo Mau and Ricky are notable for their incredible songwriting skills, having written smashing hits like Ricky Martin’s “Vente Pa’ Ca”. Accordingly, they are garnering recognition for their own music, a blend of Latin pop and reggaeton. Their debut album peaked at No.3 on the Billboard Latin charts.
Ren Kai (Ecuador)
The lead singer of “The Cit”, Ren Kai is no stranger to the world of music. His romantic lyrics encompassed in the electro-pop beats are incredibly catchy and it is clear why he rose in fame in his home country.
Camilo Echeverry (Colombia)
This songwriter has written for many well-known artists like Becky G and Bad Bunny. Apart from his lyricism, Camilo is easily recognizable for his airy tenor vocals. The blend of his voice with his pop songs continues to lure the masses.
Khea (Argentina)
In a stance to make Argentina known in the world of music, Khea is successfully doing just that within a span of five years. Originally coming from the trap scene, this artist continues to dabble in different genres as he professes his raw lyrics on love and hardships.
Just as diverse as the people, the music of Latin America can cater to everyone’s taste. What songs will you be adding to your playlist?
An unfortunate truth is that country music has — for the majority of its history — coded as “white” on the surface. While the genre has evolved over time, an often overlooked aspect is the significant contributions of Black musicians. So much so, that they’re erased altogether by those who don’t know any better. The success and controversy of “Old Town Road” by Lil Nas X only shined a brighter light on that fact. Now, with Beyoncé‘s Act II album annoucement and the drop of pre-release country singles “Texas Hold ‘Em” and “16 Carriages,” the truth is unmistakebly spotlit across the board. Beyond the stereotypes and misconceptions, Black country artists play an essential role in shaping the genre. They push boundaries, and challenge societal norms. Ultimately, they shake up expectations of what country singers “should” look and sound like.
Yes, there’s plenty of room at the table for country artists of color. Today, the number of mainstream Black country artists is on the rise, spanning from living legends to newbies on the scene. Even better, they’ve all curated their own signature sounds and continue to explore them as the industry shifts in this modern era. If you’ve been curious about Black country and country-adjacent artists to expand your own horizons, here’s who we have on our radar.
Rhiannon Giddens
Lovingly dubbed #banjoauntie, singer and instrumentalist Rhiannon Giddens racked up long list of accolades over the span of her career. As a two-time Grammy Award winner and Pulitzer Prize winner (plus many more), Giddens makes it a mission to fill the gaps in the roots of America’s music by championing underrepresented, overlooked, and forgotten voices in the industry. With such a robust living legacy, her banjo and viola contributions to Beyoncé’s “Texas Hold ‘Em” is a message in the movement. In addition to her solo work, Giddens has appeared in numerous collaborations with a number of artists, further cementing her passion and advocacy for the musical arts. Her third studio album, Grammy-nominated You’re the One, was released in 2023.
Darius Rucker
Following a successful stint as the frontman for Grammy Award-winning rock band Hootie & the Blowfish, Darius Rucker released his first country album in 2008. By 2009, he won a CMA Award for New Artist of the Year. Known for his warm baritone vocals, Rucker is the epitome of a crossover success. Even after gaining notoriety with his band, he humbly worked his way up as a newcomer in the country world. Five years after his country debut, Rucker won a Grammy for his 2013 cover of “Wagon Wheel.” His latest country album, Carolyn’s Boy, dropped in October 2023.
Mickey Guyton
In 1974, The Pointer Sisters became the first Black women nominated for a country music Grammy Award. Forty-six years later, the next was Mickey Guyton. An exceptional talent, Guyton released her first EP in 2014 and her first studio album in 2021. Her Grammy-nominated single “Black Like Me,” inspired by the book of the same name, explored her experiences with racial discrimination. Over the years, she’s become known for her heartfelt lyrics and captivating, soulful sound that blends elements of traditional country, contemporary pop, gospel, and R&B. Guyton has also been a notable trailblazer as an advocate for diversity in the country music industry. In 2023, Guyton teamed up with fellow country artist Kane Brown on “Nothing Compares to You.”
The War and Treaty
The War and Treaty combines elements of country, soul, folk, and gospel to make a showstopping impact. The duo consists of married couple Michael Trotter Jr. and Tanya Blount-Trotter, who use their harmonious vocals to transcend genre boundaries. Their emotionally-charged lyrics have garnered critical acclaim, including a CMT Music Award, and a devoted fan base. With the 2023 release of their fourth studio album, Lover’s Game, this powerful pair brings a unique and dynamic sound to the country music landscape.
Rissi Palmer
After hitting the country music scene in 2007 with “Country Girl,” Rissi Palmer charted a path destined to succeed. Sticking to her guns and refusing to settle for just any genre that came along paid off. She landed a country record deal, and went on to release three tracks that charted within the Top 100 on the Billboard‘s Hot Country chart. She was the first Black woman to chart since Dona Mason in 1987. Along with multiple appearances at the Grand Ole Opry, Palmer has performed at the White House, Lincoln Center, and more. In 2023, she was featured in an episode of PBS’ American Masters showcasing a Color Me Country day at an England music festival. Today, you can find her advocating for country artists of color and hosting Color Me Country with Rissi Palmer on Apple Music.
Kane Brown
With country and R&B musical influences, Kane Brown rose to fame as he uploaded song covers on social media. After crowdfunding on Kickstarter, Brown released his first EP, Closer, in 2015. Tracks “Used to Love You Sober,” “Last Minute Late Night,” and “I Love That I Hate You” made him stand out as a rising star in the 2010s. So far, he’s released three EPs and three studio albums, including 2022’s Different Man, a project in which he took on the role of co-producer for the first time. During the span of his career, he’s collaborated with artists such as Khalid, Becky G, Swae Lee, Chris Young, and more. Brown’s crossover appeal makes him a exceptional figure in modern country, and his authenticity resonates with fans of all genres.
Brittney Spencer
Baltimore native Brittney Spencer is an emerging country singer-songwriter who’s truly changing the game. However, she’s no stranger to the music industry. She toured with Carrie Underwood and Christopher Cross, and worked as a background singer and vocal teacher on the path to her own success. Spencer gained attention for her diverse blend of musical influences that include Beyoncé and Miranda Lambert. She evokes the imaginative, soulful energy of her free spirit; and with singles like “Compassion” and “Sober & Skinny,” the authenticity and emotional depth of her music shines through.
Willie Jones
Hailing from Shreveport, Louisiana, Willie Jones has graced the stages of Lollapalooza, CMA Fest, and Stagecoach to bring a sensational blend of “Block Party and Barn Dance” (Spotify). Known for his rich baritone voice and dynamic stage presence, the country singer-songwriter gained initial fame through his appearance on The X Factor in 2012. He’s since released singles, such as “Down For It” and “American Dream.” His most recent music reflects a blend of contemporary country with hip-hop and pop influences, showcasing his unique artistic vision. Something To Dance To,his first album under a major label, was released in June 2023.
Tanner Adell
Chances are you’ve seen beach blonde “Buckle Bunny” singer Tanner Adell on social media. The Nashville-based country artist has more than a few viral TikToks that include clips of her catchy singles, like “Love You A Little Bit” and “Do-Si-Don’tcha.” Featuring tongue-in-cheek lyrics and the attitude to match, Adell’s music showcases influences of country, pop, and hip-hop. Standout tracks (other than the aforementioned) include “I Hate Texas,” “Throw It Back,” and “FU-150.” Signaling a rise of her star, Adell landed on the roster of CMT’s Next Women of Country Class of 2024.
Shaboozey
Shaboozey is a rapper and producer known for his high-energy performances and clever wordplay. Notably, his rumbling, bass-heavy hip-hop track, “Start A Riot,” appears on the Spider Man: Into the Spiderverse soundtrack. It stands in delightful contrast to his country catalog. The range and depth of his skills as a musician shine in tracks like “Let It Burn” and “Anabelle.” Emerging from the underground scene, he’s built a dedicated fanbase through his mixtapes and freestyles. He shares his work most prominently on social media.
Chapel Hart
Hailing from Mississippi, this talented country music trio consists of sisters Danica and Devyn Hart and their cousin Trea Swindle. They busked on the streets of New Orleans by performing cover songs in the early days of their career. In 2022, Chapel Hart made the Top 5 of America’s Got Talent. Known for rich harmonies and energetic performances, they bring a fresh and dynamic sound to the country genre. Their music reflects a blend of traditional country roots and contemporary influences. Notable tracks include “Jesus & Alcohol,” “You Can Have Him Jolene,” and “Welcome to Fist City.” Of those three, the writing of “Welcome to Fist City” was a personal request from the late Loretta Lynn as a response to her song, “Fist City,” prior to her passing in 2022. The group’s third studio album, Glory Days, was released in May 2023.
Don Louis
Don Louis is blowing through the Texas country music scene with all the angsty, lover boy ballads one heart can handle. The singer self-proclaims that he makes poverty and pain sound romantic, and does so all over his acoustic guitar. On tour, he’s backed by a live band, which allows him to croon and groove with his audience. If country music had a Drake, it just might be Don Louis. Though, this Texas-raised artist is clearly blazing a trail of his own.
Miko Marks
An alumni of the 2022 class of CMT’s Next Women in Country, Miko Marks is proof you can always come back to your dream. Her journey to country stardom began in the early 2000s, including the release of albums Freeway Bound (2005) and It Feels Good (2007). Then, she took a break from recording. Marks spent years on the gig circuit before returning to the booth with former bandmates in 2020 and premiering her first singles in over a decade. 2022 was an especially big year for the Michigan-born singer. She released the album Feels Like Going Home and was featured in the American Currents: State of the Music exhibition at the Country Music Hall of Fame. In 2024, Marks will appear on The Grand Ole Opry on February 23 before taking off on the Trailblazing Women of Country Tour with singer-songwriter Kristina Train.
BRELAND
Mixing country, hip-hop, and R&B, Breland is a genre-blurring artist who’s the perfect introduction for pop listeners new to country. With a background in engineering, he brings a fresh perspective to music. Breland’s notable tracks include “My Truck” and “Cross Country.” He makes waves pushing boundaries in the industry with his musical collaborations and innovative approach to blending musical styles. His latest single, “Heartbreak and Alcohol,” dropped February 16.
Reyna Roberts
Singer-songwriter and pianist Reyna Roberts made her mainstream country debut in 2020 with “Stompin’ Grounds,” but was tapped as one to watch years before. Her first EP, The Beginning, dropped in 2016 along with the track “I’m Coming For Ya.” She also went on tour as an opening act for rock band Plain White T’s the same year. Today, Roberts is a rising star in country music with powerful vocals, authentic storytelling, and a modern twist on the genre. Her debut studio album, Bad Girl Bible, Vol. 1, was released in September 2023.
Blanco Brown
Singer-songwriter, rapper, and producer Blanco Brown left a lasting impression with debut single “The Git Up.” That chart-topping hit and viral dance challenge was only the beginning. Brown incorporates elements of country, rap, and R&B to highlight his versatility in the ever-evolving landscape of contemporary country music. His upcoming “Trailer Trap” EP, Heartache and Lemonade, drops April 5.
Camille Parker
Among the 2022 class of CMT’s Next Women of Country, Camille Parker is known for catchy melodies and vibrant performances. While exploring different sonic landscapes, she stays true to her pop sensibilities. Her debut single, “The Flame,” ranked in the top ten of Apple’s Country Music Charts in 17 countries. After the Whiskey: Part II, the follow-up to her 2023 debut EP, is scheduled for release this year. Recently, she made her debut at The Grand Ole Opry and continues to work on new music.
Denitia
Fueled by childhood influences of country legends and alternative rock, Denitia discovered her musical journey through school choir and mastering multiple instruments. After spending a decade in Brooklyn, her exceptional talent eventually brought her back to Tennessee and the release of her 2022 album, Highways, described as an “alt-country ramble.” This return to her country music roots earned her recognition, including NPR’s Artist to Watch, the Black Opry, and CMT’s Next Woman of Country in 2024. Denitia’s upcoming album, Sunset Drive, promises a “louder evolution of the tenderness in Highways,” according to the singer. With an extensive touring history, notable collaborations, and music featured in films and television, she stands as a compelling force in the country music scene.
The Kentucky Gentlemen
The Kentucky Gentlemen consists of twin brothers, Brandon and Derek Campbell, who are definitely ones to watch in the country music scene. Cutting their teeth in the heartland of country music, their current success comes as no surprise to anyone who understands what is possible when two church choir-bred, guitar-playing vocalists decide that country music is their thing. And they’ve indeed made it their own, blending the crisp vocal clarity of your favorite 90s boy band with a little country twang. Their understanding of their sound has garnered the title of 2023 ‘Artist to Watch’ by both NPR and Nashville’s Country Music Almanac. They’ve also been included in the 2023-2024 Academy of Country Music “Future Leaders of The Music Industry” OnRamp Program which is still in its inaugural year.
O.N.E The Duo
This mother-daughter duo brought their lyrical and vocal talents to Nashville in 2016. There, they found community and collaborators around their folksy and sultry sound. O.N.E The Duo consists of Tekitha and Prana Supreme, daughter of Wu-Tang Clan founder RZA. O.N.E represents observant, noetic, effervescent. There seems to be little they won’t explore together through music: Their debut album, Blood Harmony, covers everything from guilt to love to the meaning of home. Lead single “Hoedown” has all the punch you’d expect from a hands-off-my-man track. It’s one of many that shows their awareness and mastery of their hip-hop and R&B lineages.
Tony Evans Jr.
Country crooner Tony Evans Jr. cites some of his musical influences as Willie Nelson, Brad Paisley, and George Strait. His biggest inspiration, however, is his father. An Atlanta native, the singer-songwriter first picked up his dad’s guitar at age 14 and never looked back. Since then, he gained steam uploading videos of covers and original music on social media. Evans Jr. has also put out a number of singles since 2020 with notable tracks like “Photo Booth” and “Somebody’s Gotta Do It.” He released his second EP, Starless, in March 2023.
Adia Victoria
Captivating singer Adia Victoria brings a fresh perspective to the country music genre. With a haunting voice and introspective lyrics, she explores themes of identity and Southern heritage. Described by Victoria as “gothic blues,” her sound combines elements of country, blues, punk, rock, and soul. Her work also delves into social issues and personal narratives, creating a unique space and challenging conventions.
Yola
Yola, a British-born powerhouse, brings soulful richness to the genre. She seamlessly combines country, Americana, and soul to create a sound uniquely her own. With seven Grammy nominations and a reputation for epic live performances, Yola breaks barriers and captivating audiences worldwide. Yola will be kicking off My Way: An Intimate Tour in March. See if she’s visiting a stop near you, and get tickets here.
Rvshvd
If you love the merging of country and rap production techniques, give Rvshvd a listen. Drawing equal inspiration from the likes of Darius Rucker and Lil Wayne, his fresh and audacious brand of country has the delivery and tone of the some of the genre’s greats. Though the Willacoochie, Georgia native has been making music for 10 years, his star has been consistently on the rise after his cover of Roddy Rich’s “The Box” went viral on TikTok. Across platforms, fans of every identity comment to laud his impressive vocal ability and their connection to his lyrics. A favorite is “Small Town Talk,” where Rvshvd lets his values of loyalty, honesty, and wholesome good times shine through.
Julie Williams
Julie Williams, another CMT Next Women of Country artist (Class of 2023), grew up singing in church, bars, and stadiums. Influenced by diverse artists like The Chicks and Michael Jackson, the Nashville-based singer crafts a unique sound. Her debut EP, Lovecycle, garnered attention in 2019, leading to features in People of Duke Arts and performances at significant events. Williams has performed at the Kennedy Center, toured with the Black Opry Revue, and even embarked on her own solo tour that took her around the globe. She released her self-titled EP in 2023.
Shy Carter
Shy Carter isn’t your average genre jumper. His roots in jazz, gospel, and R&B are clear in his smooth and earthy tone, and he’s found a comfortable home for his unique storytelling ability in country music. Highly sought after in Nashville, he’s already featured on tracks with country greats, such as Sugarland, Tim McGraw, Keith Urban and more. Carter performed his single “Jesus at the Taco Truck” with Frank Ray at The Grand Ole Opry, the poetic ode to love and sacrifice earning rousing applause. Before taking the classic country stage, Shy stated, “I’m just grateful I have real people that can see my heart and soul”. His sound couldn’t be described better. It’s all heart, all soul and a distinctive take on country that pushes the genre to new heights.
Tiera Kennedy
Tiera Kennedy infuses her music with soulful vocals and heartfelt lyrics. Hailing from Alabama, she brings a aouthern charm to her sound with her sweet voice and authentic storytelling. Her recent appearances include a Roscolusa Songwriters Festival performance and hosting the The Tiera Show radio broadcast on Apple Music. “Jesus, My Mama, and My Therapist,” the lead single from her forthcoming full-length debut album, was released last year.
SACHA
Coming down from Canada is honey-voiced songstress SACHA, a quickly-rising newbie to the North American country scene. Though her first single came out in 2012, she released her first EP, The Best Thing, in 2020. Alongside Brittney Spencer, Chapel Hart, Reyna Roberts, SACHA was part of the 2021 class of CMT’s Next Women of Country. She also earned her first platinum single in Canada with The Reklaws for the word-playful track “What the Truck”. Her latest single, “Confident,” features fellow Canadian singer Tyler Shaw.
Amythyst Kiah
Celebrated for her soulful voice and poignant storytelling, Amythyst Kiah brings a distinctive blend of roots, blues, and Americana. Kiah gained widespread acclaim with her Grammy-nominated collaboration on the “Our Native Daughters” project in 2019. Her 2021 solo album, Wary + Strange, further solidified her place as an artist with a fearless approach to music. Kiah is taking her authenticity and powerful performances on the road as she tours this year.
Allison Russell
Allison Russell, a Grammy Award-winning Canadian-American singer-songwriter, is a captivating force in music. Her soul-stirring voice, combined with a masterful command of various instruments, creates a sound that transcends genres. Born in Montreal, she co-founded the acclaimed group “Our Native Daughters” with Amythyst Kiah, Leyla McCalla, and Rhiannon Giddens. A powerful advocate for diversity and social justice, Russell stands as both a musical trailblazer and a poignant voice for change.
K. Michelle
Originally known for R&B and reality TV, Memphis-born K. Michelle isn’t a traditional country singer; however, her versatility and exploration of the genre demonstrates her willingness to experiment with different musical styles. Her soulful voice and songwriting skills have earned her a unique place in the music industry, bridging gaps between genres. She’s expected to make her official country music debut after the release of her final R&B album, I’m the Problem. K. Michelle officially debuted her country alter-ego “Puddin” at CMA Fest in 2023,
Daniel Houze
As a genuine country singer immersed in rustic traditions, Daniel Houze performs primarily in southern Mississippi as a local artist. He released his debut single “Tequila Rose” in 2019 and another single, “Whiskey & Smoke,” in 2023.
Header: Mickey Guyton and Kane Brown in “Nothing Compares to You” (Capitol Records Nashville; UMG Recordings, Inc.)
Disclaimer: All usage of marketing terms alludes to the artist label’s promotional decisions, and do not imply that the artist themselves were playing into any trope for direct commercial gains.
Let’s rewind back to 2008: Five teenaged boys shot to instantaneous fame that year, when they debuted in the K-pop scene with the pop track “Replay.” Titled “Noona Neomu Yeoppo” (tl. “Older sister/woman, you’re so pretty”) in Korean, this track by SHINee created a subgenre of the high-teen concept that year that revolved around romancing an older woman.
The term “Noona Fan” has been around in the K-pop lexicon for ages, and is used as a term to refer to female fans older than the celebrity or idol they are a fan of. While this may seem like an absurdity to Western music consumers, one must remember that K-pop has historically been packaged and marketed to the youth; with young female fans of male groups occupying a large section of the ultra-profitable K-pop fanbase.
The market section of an older fanbase — many of whom are financially-independent women — also meant that they are willing to spend more on their idols. The industry capitalized on this by reimagining the “cute concept” phenomenon among male groups. An offshoot of the bubblegum pop genre that was already a mainstay among girl groups, this brought about changes to boy group title tracks. Traditionally known for their heavy EDM or R&B-based dance tracks, a slew of groups (especially in the mid-2010s) debuted with preppy cuteness as their USP.
Think teenage boys singing about first loves and crushes in pastel costumes to pop-infused dance tracks.
Groups like SEVENTEEN, ASTRO and NCT Dream, who first cracked the Korean markets for their preppy and bubblegum concepts mainly appealed to this school of thought. Let’s take SEVENTEEN, for example: the average age of the group stood at 18 when they debuted. Rookie-era tracks “Adore U,” “Mansae,” and “Very Nice” were firmly rooted in the cute concept with lyrics exploring the nervousness and excitement of a young man in the process of confessing his feelings to a girl.
Though not as explicitly marketed to older fans unlike the SHINee track “Replay,” the group’s promotional tactics, as well as fanservice content as rookies was implicitly aimed at noona fans. The group members positioned as younger boyfriend-esque characters who often cited noonas or older women as their aspirational romantic type during promotional junkets. Of course, as the members grew into adulthood and music trends changed, SEVENTEEN too shifted out of this style. Their title tracks since 2017 have ranged from EDM, future bass, hip-hop to R&B tracks.
What changed? Why do we not necessarily see such concepts anymore?
The answer is simple. K-pop industry’s target audience has changed.
The gradual obsolescence of boy groups doing cute concepts are linked to the sociological shift of their core fanbase. The Noona Fan culture in Korea was an important target demographic of the above artists. Now, they are a minority compared to the larger section of international fans who are, in general, averse to the idea of infantilizing artists. While the larger landscape of idol fandom has remained largely unchanged, the larger cultural connotations of romanticizing a relationship between a younger man and an older woman prevalent in Korea does not have as good a hold internationally.
While para-social relationships i.e. forming emotional bonds with artists of mass media are still rampant among K-pop fans, the ages of the fans are not a determinant anymore. The difference is their conceptualization is not geared to incite the specific emotion that idol labels looked for in the past. Their youth is now used as a performance-oriented strength and not a marketing tactic. This shift of course is also associated with the larger musical and genre-related movement in K-pop, with new groups gravitating towards experimentation rather than formula-following. See: TOMORROW X TOGETHER’s rock track “‘0X1=LOVESONG,” ENHYPEN’s R&B hit “Fever”or ATEEZ’s retro disco track “Take Me Home.“
While it is not strictly an ethical consequence, per se, the obsolescence of appealing idols as “cute” has now been replaced by playing into their sex appeal as their USP, regardless of their age.
Male groups are debuting at extremely young ages, even today. ENHYPEN’s Niki is merely 15, making him one of the youngest currently-active artists in the industry. ENHYPEN’s “Fever” was massively popular among the general listener population of K-pop, but its popularity was not without some concerns. The song’s lyrics, as well as choreography, were questioned by older K-pop consumers as being a tad more suggestive than the boys’ ages would normally have seen in the industry.
This point naturally also leads into the discussion of how male artists’ sexualization is quick to be discussed among fans when the constant sexualization of female idols keeps falling under the radar. Now this is a topic worth exploring in detail another day, for it brings into question their target demographic (and its male gaze) that is much less vigilant than female fans of boy groups.
The shift from positioning groups in the cute high-teen concepts may not be an industrial mainstay anymore, but this doesn’t necessarily mean the genre itself is dead. It has simply been repositioned as themes in standalone Easter-egg releases for fans (Think The Boyz’s “Bloom Bloom“). The marketing of K-pop to its fanbase has always been a process greatly entrenched in the sociology of para-socialism between idols and fans; and it remains to be seen how labels will formulate new ways to keep it going as fan culture and K-pop consumption trends evolve.
Special Interest doesn’t care what you think about them.
The New Orleans natives are only two projects deep, but in a short amount of time, they have already created a sizable dent in the burgeoning DIY punk scene. Consisting of only four members, the band has a sound that ranges from chaotic to euphoric, infusing a variety of styles including glam, techno, and no-wave. One of the band’s most notable foray’s into the no-wave genre comes on “Street Pulse Beat”, a cacophonous, dystopian anthem that features blaring instrumentation and lines that express both fear and the pleasure that comes from the unattainable.
The Passion Of (2020), the band’s sophomore effort, has some of the best displays of the band’s sound to date. The real centerpiece of the record manifests as “All Tomorrow’s Carry”; a doom-stricken and anthemic riot which, upon first listen, has lead vocalist Alli Logout inundating their audience with some of 2020’s most harrowing lines.
I watch the city crumble And Arise from the rubble Tawdry condos And a high rise suite Yea we were pushed out And evacuated House was near dilapidated Heard them say a prayer for me
Special Interest
A common theme throughout Special Interest’s music is standing against the status quo.
As an all-queer group, Alli Logout knows how, just by existing, they are disrupting what a typical punk act should look like. Yet, it doesn’t phase them. They are profoundly aware of their societal status, yet defy the standards that come with it.
“I like to challenge the perceptions of what a frontperson can be,” Logout said in an interview with Bandcamp. “And yes, it can be outrageous and simultaneously profound and powerful. I’m seeking visions and futures that can hold all those things, and I’m seeking those things within myself.”
Throughout the history of punk, acts like Pansy Division and Nervous Gender have been making music that is undeniably queer. The lyrics are rife with expression and energy, which would remain consistent into the genre’s present-day iteration. More recently, bands like she/her/hers, Worriers, and artists like Left at London have been carrying the torch in regards to making, as it has been coined, “trans tunes for trans zunes.”
The scene wasn’t always this way. Notably, the early punk scene had issues with problematic politics including homophobia, racism, and fascism.
Jayna Brown and Tavia Nyong’o’s detailed breakdown of punk’s infancy tells a story where, in the 1980s, a group of white supremacists came into Northern California and began interacting with other racists. This action would end up with the local queer and trans punk acts pursuing other opportunities and, eventually, creating their own DIY spaces. Alli Logout specifically cites Shotgun Seamstress, a DIY zine that discusses Black punk, as an inspiration.
One aspect of queer punk, also known as “queercore”, is the “anyone-can-do-anything” attitude that embodies the scene. DIY is the central focus of a lot of queer punk spaces throughout the world. “Queers and punks don’t want network channel acceptance, corporate sponsorship or police protection,” Brown and Nyong’o’ detail in their piece. “…Everything is up for grabs, to be torn apart and redone, preferably with car paint.”
Venues were usually underground bars, storefronts, and squatters dens. The article mentions a location in San Francisco named The Deaf Club, which was an actual school for deaf students that allowed punk bands to play shows there. The venue was unfortunately closed in the summer of 1980.
The beauty of this style of punk comes from its authenticity. Queer punk is fueled by apathy, rage, and uncertainty.
It asks questions about the artists, the world they inhabit, and the nature of being queer. Punk encapsulates the chaos and rigor in a way no other genre can honestly manage, and provides a catharsis that only comes from something so raw and unfiltered.
Still, it can be difficult to recognize one’s self-worth, especially when the world around them is so constantly telling them how much lesser they are. Queer individuals live in a perpetual state of questioning things; Whether that be themselves or the world, there are moments of confusion, pain, and disquietude that come with identifying as queer. Half of Special Interest are POC, a fact that is so central to the group’s identity that you need only listen to 2018’s opener “Young, Gifted, Black in Leather” to get an idea of the gravitas that comes with being so marginalized.
Special Interest
With that in mind, it’s no secret why so many of us live in fear. Being a queer POC provides its own set of unique issues, but just as pernicious. “We have to figure out a way to survive,” Logout said in a conversation with Gimme Zine.
More than anything, Logout understands the importance of community within queer spaces. Lucid Noon, Sunset Blush, a film that was directed and produced by Logout (who is also featured in an acting role), is centered around this central premise. The necessity for queer youth to discover more people like them is an unparalleled feeling.
“If I have learned any lesson, it’s that we need every single one of us here, we actually do,” Logout stated in Gimme Zine. “…because we’re not going to get through what is happening in his world if we don’t have each other because it’s so small and things are so fucked!”
That’s not to say that there isn’t fun to be had. On “Disco II”,the band expresses youthful freedom that only comes from being comfortable with one’s self. “I came here to dance,” Logout valiantly chants. It’s a mantra that is worth professing at the top of your lungs. The sequel appears on The Passion Of and details a party that is overflowing with ecstasy and sex. The beat of “Disco III”, much like the lyrical content, is manic and unrelenting. This industrial techno rhythm is unlike any punk song that you’ll likely come across.
Special Interest’s music is tailored to their community, yet they don’t want to be defined by it. “I don’t want my queerness to be like a defining factor for me, Logout told The Quietus. Even with this in mind, it’s difficult to look past the importance of a band like Special Interest. They represent a shift within a scene that has become, admittedly, very predictable. Yet, a band like Special Interest use queerness as something to celebrate, not to be hidden or sheltered. And that is a beautiful thing.
