offcultured concept reveal 2020: find the fun

Offcultured Concept Reveal 2020

For the first time EVER, we’re revealing our concept that will rest in the back of our minds for each new idea, experience, and episode to propel us forward in a perpetual vibe check.

Happy New Year! 

For the first time EVER, we’re revealing our concept, our motto — our mantra if you will — to carry us through the next twelve months and beyond.

No lie, the Offcultured crew had a rough 2019. There were beautiful moments, of course, but we were also zapped of a lot of creative energy that we’re now reclaiming in 2020. Our concept is the message that will rest in the back of our minds for each new idea, experience, and episode to propel us forward in a perpetual vibe check. From here on out, every year, we’ll change up that concept with love blazing at the root of it. Always.

Offcultured’s 2020 Concept:
FIND THE FUN

It’s not a secret that life can be a bit of a mess. The older we get and the more responsibilities we have, the easier it is to get caught up in the whirlwind of prioritizing taking care of business over taking care of yourself.

To FIND THE FUN is to capture happiness throughout the year. Yes, be “in the moment” but remember that’s it’s okay to take a beat and a snapshot (mental or the real thing). As we journey through the year, we’ll be sharing our pockets of joyous occasions, large and small, from birthdays to travel to all the smiles and laughter in between. We’ll also be sharing our personal takes on “finding the fun” in the Passing Notes blog.

This, however, isn’t all about Offcultured. We want to hear from you, too! Using the hashtag #FindTheFun2020 on Instagram and Twitter, let us know what fun things you’re up to this year! Let’s make this an ongoing celebration of life’s best happenings through virtually-shared experiences. No FOMO. Just life and living by your own rules. Unconventional. Unrestrained. Undefined.

Show us what you’ve got!

With love,
Britt, Jazi, and Claire

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